Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience, ultimately driving profitable customer action. The content can come in many forms, including blog posts, videos, infographics, social media posts, podcasts, white papers, eBooks, and more. The goal of content marketing is not to directly sell a product or service but to provide value that educates, entertains, or informs potential customers, building trust and fostering long-term relationships.